The enchantment highlights people and places served by New Mexico’s cooperatives and focuses on the issues facing rural Americans. Nearly 113,000 cooperative members, community leaders and subscribers receive the enchantment. No other magazine in New Mexico speaks to the unique, rural market like enchantment. 

Since 1960, our readers, primarily member-owners whose electric cooperatives are members of The New Mexico Rural Electric Cooperatives receive the enchantment. These member-owners have grown up with enchantment Magazine. Because of this long-standing relationship, they trust the information in enchantment and look forward to the quality content featured every month.

Our goal is to tell the story of the people and places that make New Mexico special. We also want to offer useful and reliable information about energy use, conservation and rural electric cooperation.